Twelve Years at the Intersection of Strategy, Systems, and Execution

The Path

A Career Built in the Space Between Departments

Melissa’s career has never fit neatly into one box. Over twelve years, she has worked across digital marketing, website strategy, SEO, analytics, client services, Google Workspace systems, and operational infrastructure, often stepping into the space between departments where the real work actually lives. That vantage point shaped her into something more hybrid than traditional: part strategist, part builder, part operator.

Rather than specializing in one narrow channel, she developed a broader lens on how businesses actually grow online. Not only through campaigns or content, but through the systems that support them. Site architecture, search visibility, analytics, workflows, collaboration tools, and the operational clarity that turns ideas into momentum.

Today she brings that perspective to every engagement, helping businesses build smarter digital foundations while moving their marketing forward in a way that is practical, measurable, and sustainable. Her consultancy, CMO MiMi Co, is where that work lives.

The Difference

Not How Marketing Should Look. How It Should Work.

Melissa is not interested in surface-level marketing. She is most valuable when a business needs someone who can see the full picture: the brand, the website, the SEO structure, the content opportunities, the analytics layer, the internal workflows, and the technology stack holding it all together.

That cross-disciplinary fluency is what separates her from a standard marketing hire. She is as comfortable shaping positioning and user journeys as she is organizing a Google Workspace environment, refining a site’s information architecture, improving search performance, or designing the systems that make a team faster behind the scenes.

She does not just ask how marketing should look. She asks how it should work, and then builds it that way.

The Method

Strategic, Technical, and Deeply Practical

Her approach begins with friction. What is unclear, disconnected, underperforming, or unnecessarily manual? From there she helps create a more coherent system, one where messaging, structure, platforms, and workflows support each other instead of competing for attention. Her work sits at the intersection of six disciplines that rarely live under one person:

• Digital strategy. Positioning, messaging, audience architecture, and the thinking that connects business goals to what actually happens online.
• SEO and content architecture. Technical SEO, site structure, keyword intent, and the editorial system that sustains search visibility over time.
• Websites and user experience. Lean, modern sites with clean information architecture, strong typography, and conversion logic built in from the ground up.
• Analytics and performance visibility. GA4, attribution, dashboards, and reporting that actually answers the questions leadership is asking.
• Google Workspace and operational systems. Account architecture, shared drives, collaboration workflows, and the document layer that keeps a team organized.
• Automation and AI-assisted workflows. Custom AI integrations, prompt systems, and automation that remove manual drag without introducing new fragility.

On AI

An AI-Forward Builder, Not an AI Evangelist

Melissa is actively building with AI. Prompt systems, AI-native workflows, custom internal tools for her clients, and operating layers that make her own work faster and sharper. She treats AI the way she treats every other tool in the stack: as infrastructure that either makes the business move better, or does not earn a place in the system.

What she is not interested in is AI theater. No gimmicks. No slide decks about transformation. No substitute for judgment. The value is in using AI well, as a practical layer that helps marketing, operations, and decision making move faster, think more clearly, and scale with less friction.

The Fit

Founders and Operators Who Want a Strategic Partner, Not a Vendor

Melissa works best with businesses that need more than a one-dimensional marketing resource. Her clients and collaborators are typically founders, operators, and growing teams looking for someone who can think across disciplines, connect the dots quickly, and turn scattered digital efforts into something cohesive and measurable.

She is especially well suited to brands that are evolving, rebuilding, modernizing, or trying to create stronger alignment between their marketing, their systems, and their day to day operations. If the underlying problem is that marketing, technology, and operations have stopped talking to each other, she is the person who puts them back in the same room.