Background

I work in the space between marketing, operations, technology, and human behaviour. For 14+ years I’ve helped local businesses, many of them clinics and healthcare practices, build the marketing engines and operating systems that let them capture leads, coordinate work, and scale.

I’ve run full-stack digital marketing (SEO, SEM, SMM) and analytics, architected Google Workspace and custom CRM-style workflows, configured Practice Management Software suites like ClearDent, AbelDent, Oscar, and Jane from the inside, and scaled the operating infrastructure behind a dental group’s growth from 4 to 14 clinics.

I’m not a software developer, but I’m the technical translator who gets owners, clinicians, technical teams, and tools speaking the same language so the right things actually get built and adopted.

Selected Work

Fractional CMO & Marketing / Business Systems Architect

CMO MiMi Co · 2012 – Present

• Lead full-stack digital marketing (SEO, SEM, SMM) alongside brand, analytics, and reporting for SMB and clinic clients.
• Audited, cleaned up, and optimized a medical-aesthetics clinic’s full Jane configuration, services, scheduling, pricing, inventory, and daily admin workflows.
  (Revel Beauty Club)
• Led product discovery, workflow design, and implementation of a custom client-intake system that functioned as an internal product for an accessibility-services provider. (Toronto Sign Language Interpreter Service)
• Built audience segmentation and persona strategy for a neurofeedback SaaS, mapping product capabilities to real needs across clinical, coaching, corporate, and consumer segments. (Divergence Neuro)
• Designed Google Workspace–backed CRM/operations environments and full visibility engines for service businesses launching or scaling.
  (NTI Windows & Doors, Distillery Dental Studio)

Marketing Operations & Enterprise Systems Manager

Toothworks Canada · 2013 – 2023

• Built the marketing, IT, compliance, and operating infrastructure behind growth from 4 to 14 dental clinics.
• Designed scalable multi-practice systems for intake, referrals, reporting, inventory, HR, and clinic administration; led the enterprise migration to Google Workspace.
• Served as Patient Privacy Officer, privacy, IPAC, and operational compliance (PHIPA, PIPEDA) across a rapidly growing healthcare group.

Manager of Digital Growth

VonClaro · 2022 – 2024

• Account management, data analytics and reporting, and enterprise client management for a busy boutique marketing agency

Digital Campaign Manager

Direct Access Marketing · 2015 – 2016

• Managed search, display, and social campaigns ($25K–$100K+/month) with forecasting, budgeting, pacing, and reporting in an Agile environment on a Google Search Excellence award-winning team.

Systems Admin & Clinical Coordination

Willowdale Dental · Centre for Sleep & Chronobiology · 2011 – 2013

• Ran clinic technology and administration; servers, networks, diagnostic imaging, scheduling, and Google Workspace deployment, plus multilingual medical interpretation.

What I Bring

Education, Certifications & Languages

Let’s build something that lasts

Available for fractional CMO, marketing, and systems/operations work where strategy and execution meet.